Research interest: Advertising allocation models, direct to consumer marketing, dynamics of customer behavior and loyalty, time series analysis in marketing, dynamic advertising models, and spatiotemporal
models.

Associate Professor Ashwin Aravindakshan’s research interests center on learning how brands
can better allocate their advertising resources (e.g., budgets, creatives, etc.) across different
regions and/or multiple media over time. In addition to studying such dynamic advertising
models, his research also investigates the dynamics of customer behavior and loyalty to help
managers devise better communication and targeting policies in order to optimize their
marketing mix at the individual level.

His research has been published in multiple journals including Marketing Science, Operations
Research, Management Science, Journal of Marketing Research and Marketing Letters, among
others.

He teaches courses in Customer Relationship Management and New Product Development.

Aravindakshan received his Ph.D. in business administration with a specialization in marketing
from the Robert H. Smith School of Business at the University of Maryland in 2007, and a
BTech in aerospace engineering from the Indian Institute of Technology in 2001.